Since 1976 Meals on Wheels Collin County has been delivering hope to its community. For years it had been referred to as the best-kept secret in Collin County. The objective was to refresh its brand and create a logo that says, "We are no longer the best kept secret in Collin County but a viable compassionate community organization that serves more than just a meal to thousands of seniors and disabled residents across 22 cities.

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Re-imagining the brand of Meals on Wheels Collin County was an opportunity to create a more compassionate identity that truly reflects the organization's mission of delivering more than just a meal. The new logo features two intertwined hearts, symbolizing the love and care that Meals on Wheels volunteers bring to the seniors and disabled community. The mark includes the letters "M" and "W" for Meals and Wheels, along with the "o" in the center.

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At its core, the new logo reflects the organization's values of compassion, care, and hope. Meals on Wheels Collin County delivers more than just a meal; it delivers a sense of connection and support to those in need. The new visual identity accurately and compellingly represents the organization's mission and serves as a reminder of the impact that Meals on Wheels has on the community it serves.

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Deliverables

• Logo Design

• Van Wrap

• Legacy Timeline (Researched and created legacy timeline)

• Legacy Timeline Signage (Designed 10 canvas signs)

• Core Values (Designed 9 posters to reflect core values)

• Capital Campaign Materials (Logo, Booklet, Pledge Card)

• Step and Repeat Banners

• Promotional Items (Sweatshirt, Mug, Tumbler & Doggie Scarf)

• Invitations

• Website

 

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